Jill Bolte Taylor, Ph.D., author of My Stroke of Insight, says that the biological time-span of an emotion is 90 seconds.
That is the time it takes for your body to sense some event, for the brain to process it, and for the noradrenalin to flush out of your system.
But do your emotions, especially negative emotions like anger, fear, and shame last only 90 seconds? Of course not.
Because your brain continues to kick up negative thoughts over and over again, continuing to fuel the emotional response. Training a wiser brain means beginning to get enough distance from a thought to be able to investigate it.
The Now Effect is based on a very simple quote by Viktor Frankl’s:
“Between stimulus and response there’s a space, in that space lies our power to choose our response, in our response lies our growth and freedom.”
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