It is surely true that indigenous peoples always retain the power to represent and define themselves, often in opposition to the ways in which Western authors would define them; yet it is no less true that today the exchange between cultures takes place largely within the context of a global capitalist marketplace. We must not belittle the fact that those of us in America and Western Europe are often in a position of tremendous economic, political, and military advantage over those whom we study, and that there remains a very real danger of imposing new, perhaps more insidious, forms of cultural imperialism and neocolonialism.

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